MUSTANG

MUSTANG, the denim and lifestyle brand. Founded in 1932 in a small town in southern Germany, MUSTANG has become one of Europe's leading jeanswear and lifestyle brands. Today, it sells its products all around the globe. The story recounting how the founding family started in the denim business is legendary: Albert Sefranek, the head of the company at the time, got his hands on the company's first pattern in 1948 by trading six bottles of schnapps for six pairs of American jeans. Since those early days, MUSTANG has made millions of items of clothing, and made fashion history. The company's many milestones include the first women's jeans and the first corduroys in Europe, and the first stretch jeans in the world. The key to the company's success lies in its creativity, and in its “honest denim philosophy”.