ELC toys

Early Learning Centre is well-known brand around the world. For over 30 years, Early Learning Centre has been creating great toys – toys that help develop vital skills, toys that help get kids off to the best possible start, and toys that are tremendous fun.
We develop our toys with care to bring out the very best creatively and inspirationally in children. When we design our toys we work closely with experts; child psychologists, leading designers – and the real experts, children themselves, together we make sure that all Early Learning Centre toys are top quality, safe – and, above all, lots of fun.
Customers are actively encouraged to take our toys out of their boxes to play. Play can be untidy and that’s encouraged – stores are only immaculate at the start and end of each day. We hold regular ‘play mornings’ for mothers and children – and also for our staff, who are encouraged to play too.