Adidas Performance

Adidas has a clear mission – “to be the leading sports brand in the world”. To accomplish this mission, the brand comprises two divisions that reflect two distinct market segments: Sport Performance and Sport Style.

Sport Performance
The adidas Sport Performance division has one guiding principle: to equip all athletes to achieve their own impossible. While adidas is proud to support athletes in all sports, the Sport Performance division is mainly focused on four key categories: running, football, basketball and training